When Myriad Mobile went through a brand refresh they realized their website needed to be an effective lead generation tool in their sales and marketing funnel as well as a magnet for high quality talent. They partnered with me to make this happen.
Our strategy for attracting the right leads and prospects was to let Myriad’s spirit shine. They were already strategic experts in the world of mobile app development and all we had to do was share that story.
Smart + Creative + Mobile
Showing off Myriad Mobile’s personality was easy. We let their personality shine through case studies, personal bios, and blog posts written by experts.
Myriad also focuses on a handful of key industries. This helped us position the content in a way that appealed specifically to them, making the site an even more effective tool.